I was at the Indian Coffee House, on Nehru Street. It’sone big room with green walls and a high ceiling. Fanswhirl above you to keep the warm, humid air
moving. Theplace is furnished to capacity with identical square tables,each with its complement of four chairs. You sit where youcan, with whoever is at
a table. The coffee is good andthey serve French toast. Conversation is easy to come by.
And so, a spry, bright-eyed elderly man with great shocksof pure white hair was talking to me. I confirmed to himthat Canada was cold and that French
was indeed spokenin parts of it and that I liked India and so on and soforth – the usual light talk between friendly, curious Indiansand foreign backpackers.
He took in my line of work witha widening of the eyes and a nodding of the head. It wastime to go. I had my hand up, trying to catch my waiterseye to get the bill.
Then the elderly man said, “I have a story that willmake you believe in God.”I stopped waving my hand. But I was suspicious. Wasthis a Jehovah’s Witness
knocking at my door? “Does yourstory take place two thousand years ago in a remote cornerof the Roman Empire?” I asked.
“No.”Was he some sort of Muslim evangelist? “Does it takeplace in seventh-century Arabia?””No, no. It starts right here in Pondicherry just a fewyears
back, and it ends, I am delighted to tell you, in thevery country you come from.””And it will make me believe in
Jobs’s objections to the cloning program were not just economic, however. He had an inbred aversion to it. One of his core principles was that hardware
and software should be tightly integrated. He loved to control all aspects of his life, and the only way to do that with computers was to
for the user
from end to end.
Before and after he was rich, and indeed throughout
a life that included being both broke and a billionaire,
Steve Jobs’s attitude toward wealth was complex. He was
an antimaterialistic hippie who capitalized on the inventions
of a friend who wanted to give them away for free, and he
was a Zen devotee who made a pilgrimage to India and then
decided that his calling was to create a business. And yet
somehow these attitudes seemed to weave
together rather than conflict.
Morgan Stanley planned to price the offering at $18, even
though it was obvious the shares would quickly shoot up.
“Tell me what happens to this stock that we priced at eighteen?”
Jobs asked the bankers. “Don’t you sell it to your good customers?
If so, how can you charge me a 7% commission?” Hambrecht recognized
that there was a basic unfairness in the system, and he later went on to
formulate the idea of a reverse auction to price shares before an IPO.
Fernandez, Wigginton, and Espinosa. Everyone loved Wozniak,
all the more so after his generosity, but many also agreed with
Jobs that he was “awfully na?ve and childlike.” A few months later
a United Way poster showing a destitute man went up on a company
bulletin board. Someone scrawled on it “Woz in 1990.”
Wozniak, who was living in an apartment nearby and working at
HP, would come by after dinner to hang out and play the video games.
He had become addicted to Pong at a Sunnyvale bowling alley,
and he was able to build a version that he hooked up to his home TV set.
One day in the late summer of 1975, Nolan Bushnell, defying the
prevailing wisdom that paddle games were over, decided to develop
a single-player version of Pong; instead of competing against an
opponent, the player would volley the ball into a wall that lost a brick
whenever it was hit. He called Jobs into his office, sketched it out
on his little blackboard, and asked him to design it. There would be
a bonus, Bushnell told him, for every chip fewer than fifty that he used.
Bushnell knew that Jobs was not a great engineer, but he assumed, correctly,
that he would recruit Wozniak, who was always hanging around.
“I looked at it as a two-for-one thing,” Bushnell recalled. “Woz was a better engineer.”
Wozniak was thrilled when Jobs asked him to help and proposed splitting the fee.
“This was the most wonderful offer in my life, to actually design a game
that people would use,” he recalled. Jobs said it had to be done in four days
and with the fewest chips possible. What he hid from Wozniak was that the
deadline was one that Jobs had imposed, because he needed to get to the
All One Farm to help prepare for the apple harvest. He also didn’t
mention that there
was a bonus tied to
the number of chips.